Design samples.

Homepage concepts that show the design approach: a dated site on the left, the redesign on the right. Drag the divider, or focus it and use the arrow keys.

Concepts, not client work. Every business on this page is fictional and was created to show the design approach. None of them is a client, and nothing here shows a real result. Business names, logos, reviews, credentials, prices and 555 phone numbers are placeholders; any resemblance to a real business is unintended.

Photos are stock images from Unsplash, used under the Unsplash License. The places and objects pictured have no connection to these concepts, and no one shown endorses them. The app concepts below use sample data.

Concept design · fictional business · Cosmetic & implant dentistry · Westchester County, NY

Elmscote Dental Studio

A calm, editorial homepage for a private cosmetic and implant practice: arched photography, a warm ivory palette and a booking path built for nervous new patients.

Before: dated homepage for Elmscote Dental Studio, with a crowded menu, stretched low-resolution photos and the phone number shown as an image — Before

After: redesigned homepage concept for Elmscote Dental Studio, a fictional cosmetic & implant dentistry business in Westchester County, NY — After

Before: Elmscote Dental Studio homepage on a phone, shrunk to a tiny desktop layout — Before · phone

After: Elmscote Dental Studio homepage on a phone, with tap-to-call and booking always in reach — After · phone

What changes

Specialty and town in the first line of the page
Tap-to-call and booking in the header on every screen
Real treatment photography instead of stretched images
Trust signals placed where nervous patients look first
Clear path for new patients: consult, plan, treatment

Full homepage, desktop Full homepage, phone

Concept design · fictional business · Slate, cedar & copper roofing · Fairfield County, CT

Quillstone Roofing & Exteriors

A confident, photo-led homepage for a high-end roofer: full-bleed architecture, an estimate request in the first screen and a clear four-step process.

Before: dated homepage for Quillstone Roofing & Exteriors, with a crowded menu, stretched low-resolution photos and the phone number shown as an image — Before

After: redesigned homepage concept for Quillstone Roofing & Exteriors, a fictional slate, cedar & copper roofing business in Fairfield County, CT — After

Before: Quillstone Roofing & Exteriors homepage on a phone, shrunk to a tiny desktop layout — Before · phone

After: Quillstone Roofing & Exteriors homepage on a phone, with tap-to-call and booking always in reach — After · phone

What changes

Premium positioning for slate, cedar and copper, not "cheap roofs"
Estimate request visible in the first screen
Phone number as real, tappable text
A clear four-step process that answers "what happens next"
Trust row: license, own crews, warranty, historic work

Full homepage, desktop Full homepage, phone

Concept design · fictional business · Medical aesthetics · Orange County, CA

Tidewren Aesthetics

A soft, editorial homepage for a physician-led med spa: serif typography, arch-framed imagery and a consultation-first path to booking.

Before: dated homepage for Tidewren Aesthetics, with a crowded menu, stretched low-resolution photos and the phone number shown as an image — Before

After: redesigned homepage concept for Tidewren Aesthetics, a fictional medical aesthetics business in Orange County, CA — After

Before: Tidewren Aesthetics homepage on a phone, shrunk to a tiny desktop layout — Before · phone

After: Tidewren Aesthetics homepage on a phone, with tap-to-call and booking always in reach — After · phone

What changes

Editorial, calm design that matches a premium price point
Booking button and phone in the header at all times
Treatments grouped the way clients think about them
Physician-led credentials up front, not buried on an About page
Consultation-first path that lowers the pressure to book

Full homepage, desktop Full homepage, phone

Concept design · fictional business · Estate planning & trusts · Bergen County, NJ

Aldermoor Estate Law

A quiet, trustworthy homepage for an estate-planning firm: classic serif type, a deep navy palette and flat-fee messaging up front.

Before: dated homepage for Aldermoor Estate Law, with a crowded menu, stretched low-resolution photos and the phone number shown as an image — Before

After: redesigned homepage concept for Aldermoor Estate Law, a fictional estate planning & trusts business in Bergen County, NJ — After

Before: Aldermoor Estate Law homepage on a phone, shrunk to a tiny desktop layout — Before · phone

After: Aldermoor Estate Law homepage on a phone, with tap-to-call and booking always in reach — After · phone

What changes

Calm, trustworthy tone for a sensitive decision
Flat-fee message and consultation CTA in the first screen
Practice areas explained in plain English
Attorney credentials and meeting options up front
Mobile layout with tap-to-call always within reach

Full homepage, desktop Full homepage, phone

Beyond websites

App concepts we can build.

Concept designs for custom web and mobile apps: patient booking, field service, client portals, ordering and loyalty, and an AI dashboard for leads, calls and reviews.